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True Value Partnership Institute’s Newest Cohort: The Business of Law


True Value Partnership Institute (TVPi) welcomes its newest cohort: The Business of Law Cohort. This group will bring together law firm C-suite professionals to discuss trends and best practices in delivering value both internally to the law firm and externally to the client. 

As with the other TVPi cohorts, the Business of Law Cohort will gather virtually over the next several months to discuss critical business continuation topics. With the changing socioeconomic situation, there will be a focus on the business of law in the post-COVID-19 environment as well as more normal best practices around value achievement.

Topics that may be discussed include but are not limited to:

  • The new normal after COVID-19—maintaining market position in a changed global economy
  • Disruption brings opportunity—the wave of change sweeping the sector
  • Leading change and driving innovation when making a difference matters
  • The conversations you should have with clients to work together to enhance value delivery
  • Realigning operations to the post-COVID-19 environment
  • Getting ahead in data and AI to drive competitive advantage
  • The new value dimension—preparing for possible lower demand and price pressure; selling services when buyers have the price pendulum
  • Restructuring under pressure—redesign decreased business areas into profit stabilization and practice power-alleys into profit rocketsUsing legal project management to deliver greater efficiency and bond closer with clients

The cohort is designed to develop the participants into true business of law experts as we cross-pollinate our individual specialty experience across our multiple disciplines into collective group knowledge – thus becoming Super Value Producers for our respective law firms. Ultimately, we will create a piece of industry-leading thought leadership that all participants can use to showcase their top-of-line thinking in a time of business crisis. 

Led by a unique collection of industry veterans with specialties ranging from data science and practice management to pricing and marketing, the institute will also engage leading industry experts who have taught at Harvard, George Washington University, London School of Economics and Cambridge University to add depth to the conversation.

Participation in the cohort is by invitation only and has limited seat capacity to ensure there is deep dialogue and learning. There is no cost to join this dynamic, industry-leading discussion.

Please express your interest to join by emailing admin@tvp-institute.com by Friday, April 3. Accepted participants will be announced shortly after that date. The first meeting is scheduled for noon Eastern on Tuesday, April 14, and the cohort will then meet virtually once a month for one hour.

The Institute would like to thank the Cohort Leaders who will help facilitate these engaging discussions:

Peter Geovanes, Head of Data Strategy, AI & Analytics of Winston Straw, is a data, analytics and AI/ML executive (JD/MBA) with a unique background that combines data science, artificial intelligence and machine learning capabilities along with business strategy, innovation, R&D, project management and management consulting skills. Peter was named as a top innovator in the field of Data and Analytics by Corinium Intelligence Report.

Murray Coffey, Chief Marketing Officer of Haynes & Boone, works directly with the firm's management, departmental and practice leaders in developing and implementing marketing and business development strategies focused on simultaneously raising the firm's profile while driving revenue growth. Murray is an attorney with more than 20 years of experience in a variety of industries and disciplines.

Mary Ellen Dewinter is an advisor to professional service firms (e.g., AmLaw 100 and 200 law firms and financial services institutions), foundations and boards helping them address their priorities with strategic planning, practice management, operational efficiencies, business development and client management.

Steven Manton, Client Value Officer (Pricing & LPM) of McDermott Will & Emery, engages directly with the firm’s clients to develop price proposals that align around value enhancement, promote the efficient delivery of legal services and act as the point of contact on client operational initiatives to develop and strengthen relationships.

The True Value Partnering Institute is the premier community for cross-functional senior legal business professionals responsible for driving value delivery, innovation, growth and profit in their organizations. Members include law firm C-suite executives as well as their in-house counterparts leading legal department operations and external law firm management. Members gather online and in-person to network, develop best practices and engage with world-class educators.

Learn more by visiting https://tvp-institute.com/index.php.

Event info

Add to Calendar 4/14/2020 12:00:00 PM 4/14/2020 1:00:00 PM America/New_York True Value Partnership Institute’s Newest Cohort: The Business of Law True Value Partnership Institute (TVPi) welcomes its newest cohort: The Business of Law Cohort. Online
Location: Online

Please express your interest to join by emailing:
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