This Lavender Law workshop featured a high energy panel discussion of the ways lawyers of any level can leverage the principles of personal branding to build a successful practice. The panelists discussed using LinkedIn as a platform in various ways to get clients, become a thought leader, grow your network, and build your tribe. The panel also provided examples of strategies that have worked for them and the career opportunities that have arisen by harnessing their unique voice and perspective. The panelists talked through techniques for promoting an LGBTQ-specific practice for solo practitioners, small firm attorneys, and Big Law lawyers whose niche includes LGBTQ+ competencies. Panelists also discussed the distinctions between branding to build a practice versus branding and marketing when considering a lateral leap.