January 24, 2018


8:00 am


7:00 pm


Terranea Resort
Rancho Palos Verdes, CA


Events 5

25th Annual Marketing Partner Forum
January 24-26, 2018

You don’t want to miss it! The 25th Annual Marketing Partner Forum (MPF) is being held January 24-26, 2018 at Terranea Resort in Rancho Palos Verdes, CA. MPF offers a series of workshops, breakouts, keynotes and panels designed for client development partners, rainmakers and the senior-most legal marketing and business development professionals. Attendees can take advantage of the law firm partner conference track, as well as the new solo & small law firm track, with sessions designed for business development executives and partners alike. The program includes ample networking opportunities.

Featured Session:

The Culture Conundrum: Culture as Strategy in Legal Business Development 
It’s said that culture eats strategy for breakfast—or lunch, as the case may be. According to noted management gurus Curt Coffman and Kathie Sorensen, at many professional services firms, brand association creates merely “a desire to belong” in the client’s eye, whereas culture “cements the relationship.” When soliciting new business, how often do law firms sell their culture as a distinguishing characteristic? When pursing client feedback or recruiting talent, how much emphasis is placed on the role of firm values, talent, or philosophical ethos in the eyes of those outside the organization? This lively discussion solicits candid thoughts from in-house counsel and law firm management around how, when and why organizational culture continues to make or break client engagements. 
Amanda K. Brady, Partner & Global Practice Leader, Law Firm Management, Major, Lindsey & Africa 
F. Samuel Eberts III, Chief Legal Officer, Corporate Secretary & Senior Vice President of Corporate Affairs, Laboratory Corporate of America Holdings 
Kevin Hogarth, Global Director of People & Culture, Norton Rose Fulbright LLP 
Terry M. Isner, Chief Executive Officer/Owner, Marketing & Branding, Jaffe 
Melissa R. Margulies, Client Service & Professional Development Counsel, Ballard Spahr LLP 
Joseph H. Otterstetter, Managing Counsel & Associate General Counsel, 3M


For more information and to register, click here.