New York, NY – September 26, 2016 – Major, Lindsey & Africa (MLA), the world's largest legal search firm, today unveiled its new brand identity, website and logo as part of a comprehensive brand relaunch.
The new brand positioning reflects Major, Lindsey & Africa's commitment to being a partner of choice for the evolving local and global human capital needs of the legal profession, and a trusted advisor to top talent. The new positioning, "Global navigators of legal careers" illustrates MLA's dual promise to both guide legal professionals as they chart their courses toward career fulfillment, and assist corporations and law firms in identifying exceptional legal talent for their teams and mapping out their talent plans.
"Major, Lindsey & Africa was founded more than three decades ago to meet the ever-evolving search needs of law firms and corporate legal departments, and this rebrand is the next chapter in our journey to provide world-class, personalized service for the lifetime of a career," said Simon Robinson, President of Major, Lindsey & Africa. "We look forward to many more decades of helping our clients and candidates navigate the global legal landscape."
Major, Lindsey & Africa's redesigned website (www.mlaglobal.com), which launched today, reflects MLA's new logo and brand positioning. Overall, the site has a contemporary feel and user-friendly navigation. Call-to-action buttons give visitors a direct way to contact Major, Lindsey & Africa or find a consultant, and interactive visuals and videos present the firm's various service offerings. Additional new features include different language options, such as a British-English translated version and a limited Japanese translated version. A fresh "publications" section, presented in an online newspaper-type layout, prominently features thought leadership articles, case studies, reports/surveys, infographics and video content.
Purpose Growth Partners, a full service marketing agency, partnered with Major, Lindsey & Africa to develop and execute all aspects of the rebrand.
About Major, Lindsey & Africa
Founded in 1982, Major, Lindsey & Africa is the world's largest and most experienced legal search firm. Combining local market knowledge and a global recruiting network, Major, Lindsey & Africa has earned recognition for its track record of successful general counsel, corporate counsel, partner, associate and law firm management placements. The firm also provides law firms and companies with highly specialized legal professionals on project, interim and temporary-to-permanent hire basis. With 25 offices worldwide, Major, Lindsey & Africa recruiters are dedicated to understanding and meeting client and candidate needs while maintaining the highest degree of professionalism and confidentiality. The firm considers every search a diversity search and has been committed to diversity in the law since its inception. Major, Lindsey & Africa is an Allegis Group company, the global leader in talent solutions. To learn more about Major, Lindsey & Africa, visit www.mlaglobal.com.